Wine Club Newsletter - May 2020
Here’s What . . . Today
Well, I must say, it has been an interesting month. I hope you are faring well, healthy, keeping yourself occupied, and perhaps taking on a project or two around the house that has been waiting for your attention.
This month, I want to step aside from our usual informational Wonderful World of Wine Newsletter, and give you some thoughts and news as to what is happening with us.
Before I go any further, I want to thank you and all of our WineSellar Club members for being a part of our lives. Your support, your appreciation of what our wine club is all about, plays a substantial role in our ability to carry on through this challenging time. I’m reminded of the Beatles verse, “The love you give is equal to the love you make”. And another quote by Author Mignon McLaughlin, “In the arithmetic of love, one plus one equals everything, and two minus one equals nothing.”
The love we put into the wine clubs each month, and the return from you is beyond that for me. I love looking for great bargains for you, writing tasting notes, a recipe, and the newsletter. And now, today, as we may be house bound, what could be better than to connect with your friends, loved ones, passions, appreciations, through the message of education, and learning, especially about wine. Hahahahahaha, I LOVE IT!
I know I am drinking more wine than usual, which is going a stretch, one might say. I have been digging into my collection and pulling out wines that I thought I might keep for years to come, even some of he wine club wines I have been saving for later. That’s been fun!
I’ve also noticed that my recycle basket now requires three trips a week to the larger bin, versus the usual one or two trips, because of the bottles and other food containers we’ve been going through. Yeah, and I have to get more automatic dishwasher soap because I have been cooking more and going out less.
I do miss the going out to restaurants, for sure. I do like to cook, and a typical weeknight I come home at about 7:00 pm or so to cook us a nice dinner, and we generally indulge or experiment with a wine or two, because it is our job. I miss our Sunday long lunches out to a restaurant, with a bottle of Rose’ or sparkling wine.
On top of that, restaurant and wine shop work is very time consuming, and we don’t get to spend enough time with all the great friends we have met and known for years. And now being separated from them in a physical sense, we do ZOOM meetings to quench our thirst for camaraderie . . . while we are quenching our thirst with some lovely wine!
On the business side of things, The WineSellar & Brasserie is a bit more blessed than the typical restaurant. Meaning, we have revenue sources that are beyond serving people at a dining room table. We have wine locker revenue, wine club revenue, wine shop revenue, and now take out food options from our wonderful kitchen.
You should check out the menu, I think it is really cool. Of course, I might be biased, but is better than typical take out. We have prepared the food for you, all you have to do for the most part is heat up some water and drop in the sous vide packets for a few minutes, and then WOW!!! You have a Brasserie dinner in your home. And we have wines chosen for you to match your choices! Please check it out on our web site, winesellar.com.
We have been fortunate to keep all employees on payroll, at least for the time being. They have been grateful, and so to have we. We have decided to spend our down time refurbishing our facility. We are cleaning, scrubbing, sanitizing every nook and cranny of our thirty-two year tenure wear in this building.
Morro has his wait staff crew polishing the brass, buffing the metals, scrubbing the floors, and even sanding and staining the handrails leading up the stairs to the restaurant. The WineSellar staff has been lovingly taking orders for take out food, and placing them for curbside pick up, if you like. They also have a fabulous selection of wines to offer you to match your dinner.
We are also doing some painting and repairs, a slight remodel, and Lori has chosen a color palette for our space in The Casual Side and The Brasserie that will please, enlighten, and calm your soul while you savor the wonderful food, wine, and service upon your return to The WineSellar & Brasserie.
I would like to give a shout out to the loyal and dedicated friends who purchased gift cards from us the first couple weeks of this rising event. Lori and I were brought to tears by the appreciation, the wonderment, the joy, the love you showed us. “Cat”, our wonder woman laboring our wine counter, repeatedly said, “You guys have amazing friends” every time a gift card was sold. She’s right, and you are, you are totally amazing, thank you!
Photo taken a few days ago. All the rewards are now removed from the wall as the rails are being stripped and refinished. Anyway, a “before” picture. It’s kind of eerie, but, yet, new opportunity.